In this article, I’m gonna walk you through my entire 8 step SEO strategy.
In fact, this is the exact strategy that I used to rank on the first page of Google for competitive keywords, like on-page SEO, video SEO, keyword research tools, and thousands of others.
Now I should warn you! This article isn’t gonna be a bunch of high-level fluff. Instead, everything I’m about to show you is gonna be super tactical and actionable.
Let’s face it, SEO can be hard, and it’s even harder when you read the same advice over and over again. You know the stuff I’m talking about.
- Optimize Your Titles Tags.
- Share Your Content On Social Media.
- Publish Great Content.
Ohh, Great Content. I didn’t think of that.
And hey, this advice isn’t completely useless but it’s not gonna rocket your site to the top of Google
Because Everyone with a Website is following the exact same advice.
So to rank above them, you need to do something completely different, which is exactly what I’m gonna walk you through right now.
Step 1. Find an Opportunity Keyword
An opportunity keyword is like a regular keyword but better. I’ll explain –
You probably noticed that Google’s first page is packed with more stuff than ever before. For example, Search a Keyword like “SEO tool”,
You’ll see a bunch of ads above the fold, a featured snipped, a question box, and new results, which is exactly why now I focus almost 100% on opportunity keywords.
So, What are opportunity keywords?
Opportunity Keywords are keywords with a high organic click-through-rate. In other words, they’re terms that don’t have a bunch of stuff on the first page that distract peoples from the organic results.
Step 2. Check out the “Content Competition”
Okay, so you’ve found an opportunity keyword.
Well, most people whip open WordPress and start writing. But that’s actually a huge mistake. In fact, that’s what I used to do back in the days.
I’d write something that I think would rank in Google. Today, I know better.
Today, I analyze the first page results to see what’s already working. In other words, my content competition. And once I figure out the type of content that Google wants to see for that keyword, then I start creating content.
For Example: Look at the first page results for the keyword paleo desserts. As you can see, the results are listed of dessert recipes. So if you wanted to write for that keyword you wouldn’t wanna write a blog post like;
What makes a desert paleo or not. Instead, you’d want a post that lists out a bunch of recipes.
Step 3: Create Content That’s Different or Better
When it comes to creating content for SEO, you have two main options.
Most of the time you wanna publish something that just way better than what’s already out there. But sometimes it makes more sense to create something completely unique.
For example, a few months ago I found the opportunity keyword mobile SEO, and when I looked at the content competition, I noticed that most of the results were list posts like 9 Ways to optimize your site for mobile.
Now I could’ve created a giant list post like 150 ways to mobile-optimize your site, but that wouldn’t make any sense.
In this case, it made more sense to create something different. So that’s what I did. I spend two weeks writing this ultimate guide to mobile optimization, and because my content was completely different than what was already out there, it really stood out,
which led to tons of shares on social media, backlinks and Google Rankings, As I mentioned earlier, you can also just create something that’s straight-up better than what’s already out there.
Step 4: Add Your Hook
This is an advanced SEO strategy so If you’re new to SEO, you might wanna skip this step. With that out of the way, here’s how it works.
You probably already know that in general, pages with the most backlinks rant highest in Google. But How do you get people to link to you?
Here’s a simple two-step process.
For Example, last year I noticed that more and more marketing blogs were, publishing content about voice search, and when I read that content I noticed something super interesting.
When Peoples wrote about voice search, they almost always cited stats and data, and when that mentioned a stat, they linked to the sources.
Now data is one type of hook that you can use.
Here are three others that are working really well right now.
Think about it, what do blogs and news sites love to cover?
And When you create something new, you’ve got yourself a hook.
As an ultimate guide. This is actually one of my favorite hooks.
Because it’s really straight forward. In fact, when you publish a massive guide, your guide itself is the hook.
For example, once in a will, a blogger will mention the concept of backlinks in their post. But they’re not gonna dive deep into a full explanation right in the middle of their post.
Case study Results
In my experience, case studies are one of the easiest hooks that you can use. And all you need to do is feature one result in your case study.
This is a lesson that I had to learn the hard way.
On the bright side, I did learn a valuable lesson from it.
If you want Peoples to link to your case study, you need to feature one result.
Step 5: Optimize Your Site’s On-Page SEO
There’s a lot that goes into optimizing your content for SEO. So instead of covering every single SEO technique on the planet,
I’m gonna focus on two strategies that are working really well right now.
When my team and I analyzed a million Google Results, We found a clear correlation between short URLs and higher Google ranking.
So, if you’re URLs tend to be super long, cut them down so they’re nice and short.
So, to be clear, I don’t recommend going back and changing your existing URLs because that can do more harm than good. Instead, just make your new URLs short and sweet.
Yep, internal links still work, but you have to do it right.
Specifically, you wanna link from high authority pages on your site to pages that you wanna rank. Those internal links will send authority to the pages that you wanna rank, which can give them a nice ranking boost.
Step 6: The Skyscraper Technique 2.0
Now you might’ve already heard of the skyscraper technique. A content marketing and SEO approach that went viral a few years ago.
Now the original skyscraper technique is pretty cool but it doesn’t cover something that’s super important for ranking in Good Today.
Search intent is what a Google searcher is looking for when they perform a search and the better your content matches their intent the higher you’ll rank.
Step 7: Content Design
In my experience, your content’s design can make or break your SEO.
Imagine that you just wrote the best ever written, but it looks like this.
Well, no one in their right mind is gonna link to that page, and Google searches that see an ugly page like that, They’re gonna bounce back to the search results.
That’s why I personally spend a lot of time, money and energy on content design.
Here are 3 Simple Ways to Make Good Design.
Use Images, Screenshots, and pictures
I use a ton of screenshots and images in every post. For example, this single post has more than 15 images.
Make Content Look Nicer with Blog Post Banners
Post banners are those custom-made images that go at the top of the post.
Chart and Visuals
Not only do charts and visuals look really cool, but they help people understand complicated stuff from your post.
And they don’t need to be super fancy or expensive to work.
Step 8: Build Backlinks
So you just published an awesome piece of content on your site. A piece of content that has a hook and it’s also optimized for search internet.
So what’s next?
It’s time to build links to that page. Here is how?
First, use something called the content roadshow.
This Strategy is all about getting your content in front of the right people.
Who are the people?
People that run blogs in your industry.
Next, you wanna use broken link building.
This strategy is pretty simple. First, find a broken link on someone’s website, then pitch your content as a replacement for the dead link.
A few years ago, a Google employee made waves when he said that comments can help your Google ranking.
Personally, I think he meant that comment and community can indirectly help your ranking.
For example, people feel like they’re part of your site’s community are gonna be more likely to share and link to your stuff. Either way, I found a clear correlation between comments and rankings.
So how do you get more people to leave comments?
One thing that’s really helped me is to reply to every comment that I get. I see lots of people complaining that no one comments on their blog posts.
But when I do look at their blog, they don’t even bother to reply to the few comments that come in.
The truth is if you wanna build a community on your site, you gotta reply to comments.
So that’s it for my 8 step SEO strategy. Did you learn something by reading this article, If so please comment down your reaction and let me know if you got any trouble?