You have all these products that you want to sell on your eCommerce site. They’re so beautiful, your website looks amazing,
But hey, you launch a site, a couple of days go by, No orders, No traffic. And if you’re lucky and you get an order, chances are it’s your mom or one of your best friends.
Hey everyone, I’m Sachin Yadav and today, I’m Going to break down how to create a marketing strategy for a new eCommerce Website.
I want you to focus on a niche or a segment. You don’t want to create an eCommerce store that sells everything like Amazon.
You are going to get crushed.
Be an Expert.
It’s too hard to be a big eCommerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, you won’t be an expert on anything, so you don’t really have an advantage over them, plus they’re going to offer faster shipping than you.
So when you pick a niche, you can be an expert on that niche and have the best products within that category.
People get to know you for that, even if your product’s a bit more expensive than the competitors, you can still do well and win.
And when you’re in a niche, it’s easier to do ads to your eCommerce site and generate sales v/s having a big, broad eCommerce site.
Create a Killer Unique Selling proposition. Why should peoples buy from you?
For example, one of my friends sells insoles, like those DR. Scholl insoles, but she sells custom ones just for high heels, and her brand isn’t Dr. Scholl’s, but she makes over six figures a month in profit just through Facebook ads going to her eCommerce store.
Why? Because she creates amazing videos, that breaks down her life in high heels, how she loves these high-end luxury high heels, and they’re all uncomfortable, and she broke down
how she created the best insole to make it comfortable for women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24/7.
So that was her pitch, while some like a Dr. Scholl’s, they’re always like, “Hey, we make it comfortable to walk for anyone.”
Well, what’s anyone?
So when you have a killer, unique selling proposition, you’re more likely to get sales.
So specialize and have your unique selling proposition to be all about that specialty.
Create a Fantastic user experience. I love Shopify.
If you’re going to be in the eCommerce world, use Shopify. Their user Checkout flow, their designs, their sites, their templates are amazing.
Another Good example of an amazing eCommerce experience is Dollar Shave Club.
Justthbik about ordering from the Dollar Shave Club and unboxing your first order.
Now, same with Shopify, even though Shopify is amazing when you ship a product to someone, you want to make sure it’s an amazing experience, as well, from the design of the product, the way you make people feel.
All of this will help you generate more sales, as well.
Look, you want to do SEO, great, it’s a long-term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook Lookalike Audiences, or you can even do the same things on Google AdWords.
Either way, pick one ad source and go all in.
For example, if you’re in eCommerce, I would recommend that you start off with Facebook ads. That trend to convert really well for Shopify Stores selling one or two products only.
Then from there, after you do well, you can expand into Google AdWords and other Channels. But First I would recommend that you start off with Facebook Ads.
Maximize your value per Visitor. Do You have upsells, do you have downsells?
All that will help you generate more money so the ads are more profitable, or even your SEO’s more profitable.
You could also use Hello Bar to collect email addresses when peoples are about to leave your eCommerce store, so that way you can market to them afterward and email them and convince them,
“Hey, here’s why you need to buy from us“, “ or here’s why we’re special” and you can tell your story or your unique selling proposition.
It’ll all the help, that’s why you should collect emails. You should also do the same push notifications.
You can use tools like OneSignal to maximize your eCommerce sales because when someone goes to your checkout page but they don’t buy, you can use push notifications to get them back and then get them to convert.
These are all simple ways to maximize your traffic and value you’re creating from each and every single visitor.
Maximize your average order value. So we talked about checkout bumps, but you also want to do things like free shipping.
We found that Free Shipping increases average order value size.
Heck, my buddy sells HDMI cables for the TV. He saw an interesting experiment where he changes the shipping to free shipping, increased the costs of his product, and even though it ended up being the same, right, instead of charging for shipping and having a lower-priced product,
he had a more expensive product and free shipping, so the total math of the final purchase price was the same.
He saw that he got more sales just because it was free.
Do that, leverage your checkout bumps with an irresistible offer. ClickFunnels does an amazing job using checkout bumps. You can see their own site, how they’re using it, get some inspiration from them, and then figure out how you want to do checkout bumps, as well.
Step 7 and this is the last one, Use Technology to make your eCommerce store to work better.
From cart abandonment sequences to product recommendations, to win-back sequences, to contests, there are Shopify plugins that do all of this.
- Heck, there’s even Shopify plugins that do holiday sequences.
- Heck, there are even plugins that do cross-sells or on-time offers, or promotional offers.
Whatever it may be, there are tools out there for any eCommerce platform that you’re using, whether Shopify or Magento or even WooCommerce.
So use the technology that’s out there that makes your job easier, such as live chat on your eCommerce store where people can communicate with you back and forth, so that way you can maximize your sales by answering any questions or issues people may be having.
So that’s it, Thank you for reading. If you need tools to help to grow your search traffic,
check out here.
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