Are you tired of your nine to five? You don’t like your digital marketing anymore? You wanna work from home and watch Netflix, Amazon Prime, and movies all day?
Well, I have a solution for you.
Hey Everyone, I’m Sachin Yadav, and today I’m going to break down The Best 5 Digital Marketing Side Hustles, From $20 to $195 per hour
All right, what is it?
It’s behavioral design. You wanna make sure that
hey when people come to your website,
- Are they going to buy?
- Are they going to use the product?
- Are they going to take up-sells, down-sells?
- Are you going to maximize your conversion rates?
Well, behavioral design expert right now is getting roughly $195 an hour. You may have to learn about conversion optimization, reducing user friction, optimizing user experience, engaging more with people who are using your product or your service,
but that sector right there does extremely well. You don’t have to actually be the one doing any design elements.
So you don’t need to go into Photoshop or Canva or anything like that. You just need to understand where things should be placed, where they should be in the layout, and why.
Maybe do some wireframes and send that off to the companies you’re working with so they can maximize their conversions, their lifetime value of their customers,
their repeat usage, their behavior metrics, so that way people stay on their site and don’t keep bouncing off, which will help their Google ranking, as well.
Now to give you some real-life examples of behavioral designs that a lot of marketers work on this, for example,
- getting more people to subscribe to an email newsletter
- getting more people to add products to their cart
- getting more people to join a community
whether it’s a Facebook group, a slack group,
- getting more people to just fill out a lead form.
It can vary. It doesn’t just have to be optimized for user metrics for Google, as well.
The second thing you can do is create lead management.
Now depending on where you are in the world, people are paying anywhere from $20 to $100 an hour for others to create their lead magnet for them.
A lead magnet is something simple. If someone comes to your website, what offers do they see so that way they opt-in as a lead or email address or even their mobile phone number?
A lot of businesses are struggling to generate leads.
This is not rocket science. You can just use free tools like Hello Bar, pop it up, get paid, and if you’re not sure what kind of lead magnet to offer,
well, you can use tools like Ubersuggest, where you put in keywords within a space and it shows you what’s hot and what’s not.
That way you’re not wasting your time creating leads magnets that no one wants to opt into.
Now here’s the best part about creating leads magnets and getting paid for them.
Now you create a lead magnet, chances are they’re going to hire you again to create a drip sequence so then that way you can convert those leads into customers for them.
Because just because someone opts into email lists or gives their phone number doesn’t mean they’re going to convert right away. You have to follow up.
And typically if they can’t create a lead magnet, they can’t create the follow-up sequence. So that could be another $20 to $100 an hour that you’re getting to create the follow-up sequence.
The third one I have for you and this one pays roughly $145 an hour from what we’re seeing, is paid ads on social media.
Unlike paid ads on Google, there’s so much more flexibility than you can do with social media, such as, “Hey, do you wanna want to have remarketing videos instead of remarketing banners?” What Kind of images is going to create so people can click through and go to your site?
Sure, Google owns YouTube, as well, but I consider that paid ads on social media more than just paid ads on Google.
And when you’re thinking about this, a lot of businesses now rely on social media. Sites Like Facebook, YouTube, Linkedln, Twitter, they’re all extremely popular and competitive.
So now when a business owner just goes on facebook and pops up ads, chances are they’re going to lose money.
Why? because there are more advertisers than inventory.
That’s why they need to go with a marketing expert who knows paid ads, so that way they can do it for them and generate them a positive ROI.
The fourth one I have for you is conversion rate optimization.
Everyone’s paying for traffic these days. Google generates roughly $100+ billion a year in ad income just from Google AdWords.
Facebook? They’re a multi-billion dollar company, right? How’d they got there? – Paid advertising.
Everyone’s paying for traffic. People are paying for designers and developers, but very few people are optimizing for conversion rates.
It’s not just elements of design. It also copies as well. So when you optimize for conversion rates, whether you’re writing copy, adding in checkout bumps, upsells, down sells.
All this stuff will help you make more money. And if you’re not sure how to get started, there’s is a lot of blogs out there to get you to understand.
Last but not least, Pricing strategy consulting does extremely well.
There are companies like Price Intelligently that are charging six figures for pricing campaigns.
You read it right.
Six Figures to tell companies what they should charge, the optimal price for their product and service.
And you know what?
It’s worth it because companies on average are getting a 15% increase in new revenue. We’re seeing pricing consultants get paid roughly $115 and hours. It’s kind of like conversion optimization, but you’re doing it for pricing.
You’re looking at pricing elasticity. What will people want to pay, why? What’s going to maximize LTV? How to structure pricing grids.
And if you’re not familiar with how to do this, check out ProfitWell.
ProfitWell has all these articles, videos, and all these tutorials to help you maximize what you should price your product for. And here’s the beauty of it. You can just learn all their free tips
because they give it away for free, if you want to pay them you can, but they give you all the knowledge away for free.
You learn it, you can then go and charge for the same service that they go and charge for as well.
So if you’re tired of working for someone, try one of these five professions. You can do them on the side, make enough money where eventually you can quit your job.
If you have any questions leave a comment below. Thanks for reading if you enjoy it, Share it and tell people about it.